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Social media is really relevant these days and its uses are many because of its great reach. Every person out there is on some platform or the other. This is why, smart use of these platforms can help greatly in boosting customers and generating business.
That varies from platform to platform. This is on Instagram, people are inclined more towards light entertainment such as memes and on LinkedIn, posts with more sober tones are preferred such as blog posts, etc.
For your business to be as widely known and marketed as possible, you should have an account on all the main platforms such as LinkedIn, Facebook, Instagram and Snapchat.
Email marketing helps in garnering a positive ROI for small businesses because they help in increasing revenue. It allows you to reach a wider and more willing audience at a much lesser cost.